Datadriven Personas by Kathleen Guan Paperback

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Datadriven Personas by Kathleen Guan Paperback

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Datadriven Personas by Kathleen Guan Paperback

Datadriven Personas by Kathleen Guan Paperback

  • Brand: Unbranded
Price: E£3,949.00
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Description

Datadriven Personas by Kathleen Guan Paperback

Presenting a conceptual framework consisting of a persona benefits b analytics benefits and c decisionmaking outcomes we illustrate applying this framework via practical use cases in areas of system design digital marketing and content creation to demonstrate the application of datadriven personas in practical applied situations.
  • Brand: Unbranded
  • Category: Computing & Internet
  • Format: Paperback
  • Language: English
  • Publication Date: 2021-02-05
  • Length: 317
  • Publisher / Label: Springer Internation
  • Author: Kathleen Guan
  • Fruugo ID: 413633739-874147793
  • ISBN: 9783031011030

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