Understanding Marketing by Mark Davies Paperback Book

E£369.00
+ E£1,697.99 Shipping

Understanding Marketing by Mark Davies Paperback Book

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Understanding Marketing by Mark Davies Paperback Book

Understanding Marketing by Mark Davies Paperback Book

  • Brand: Unbranded
Price: E£369.00
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E£369.00
+ E£1,697.99 Shipping

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Description

Introducing the goals and techniques of marketing this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets and position their products.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 1997-09-26
  • Publisher / Label: Pearson Education US
  • Author: Mark Davies
  • Fruugo ID: 40420316-82528648
  • ISBN: 9780134904672

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