CEOREAD BESTSELLER ampnbsp Featured in Fortune Harvard Business Review and Entrepreneur Go Long is ampldquomandatory reading for the CEOs and boards of all public companiesamprdquo according to David M. Rubenstein cofounder and coexecutive chairman of The Carlyle Group. ampnbsp The lifespans of companies are growing shorter each day. Why do some companies thrive and grow while others fail ampnbsp Inspired by the CEO Academyampreg the annual offtherecord gathering of chief executives organized by the authorsampnbspGo Longampnbspreveals how some of the worldamprsquos most prominent business leaders resisted shortterm pressures to successfully manage their organizations for the long term and in turn aim to create more jobs more satisfied customers and more shareholder wealth. ampnbsp InampnbspGo Long authors Dennis Carey Brian Dumaine Michael Useem and Rodney Zemmel take you behindthescenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition. Why did CEO Larry Merlo allow CVS to take a 2 billion hitampmdashon purpose How did former CEO Alan Mulally maneuver Fordamprsquos 48 billion turnaroundHow did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a longterm strategyWhy did former CEO Paul Polman turn back to Unileveramprsquos original mission of leading with a purpose to fuel profitsHow did former Verizon CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion betHow did former CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovateThese leaders argue that a shortterm mindset might satisfy investors for this quarter or next but thereamprsquos a heavy price to be paid. Instead they argue longterm thinking is your best shortterm strategy.