Marketing 6.0 - Setiawan, Iwan

Rediscover The Fundamentals Of Marketing Along With The Rise Of Metamarketing From The Best In The Business In Marketing 6.0, The Celebrated Promoter Of The Four Ps Of Marketing, Philip Kotler, Explains How Marketers Can Use Technology To Address Customers Needs And Make A Difference In The World. In A Age Of Metamarketing, This Book Provides Marketers With A Way To Integrate Technological And Business Model Evolution With The Dramatic Shifts In Consumer Behavior That Have Happened In The Last Decade. Readers Will Learn About: The Building Blocks Of Metamarketinggeneration Z And Generation Alpha And The Technologies They Use Dailyhow To Tap Into Metaverses And Extended Realitythe Potential Obstacles And Solutions For Creating A More Interactive And Immersive Experience.